LXE Marketing & Media
Mr. Saltzstein is a founding partner of LXE Marketing and Media. LXE Marketing is an agency that is
focused on creating branding, marketing and advertising strategies for funds. As the restrictions on
general solicitation are lifted; Hedge Funds, Private Equity Funds and VCs have an unprecedented
opportunity to increase AUM. LXE’s focus is on helping funds develop advertising and marketing
strategies targeted toward: accredited investors, pension funds, SFOs, MFOs, sovereign wealth funds
Mr. Saltzstein has worked in the alternative investment industry since 1997 where he served as a
portfolio manager of both equity and credit strategies. He also worked at GMR Marketing where he
served as Special Projects Manager on accounts such as Phillip Morris and Miller Brewing Company and
spent significant time doing marketing in the telecommunications industry for such companies as
AT&T, McCaw Cellular and Telecard, Inc.
Brad L. Caswell
Schulte Roth & Zabel LLP
Brad L. Caswell is a special counsel in the New York office, where his practice focuses on counseling
hedge and private equity funds on operational, regulatory and compliance matters. He provides guidance
to clients on a broad range of issues including those related to the U.S. Investment Advisers Act,
other federal, state and self-regulatory organization requirements, and securities trading rules in
the U.S. Brad also provides guidance to clients with operations in Hong Kong, Japan and other markets
throughout Asia, and the U.K., with respect to regulatory, compliance, trading and operations.
With 12 years of in-house experience including as general counsel and chief compliance officer of
investment advisers ranging from multi-billion dollar funds to start ups, and his experience in the
asset management group of a leading investment bank, Brad offers a valuable perspective on investment
management operations and compliance issues. He is a 1996 graduate of Boston College Law School and a
1992 graduate of Georgetown University.
Moderator: Mitch Ackles
CEO, Hedge Fund PR
President, Hedge Fund Association
Mitch Ackles is the CEO of Hedge Fund PR and the president and spokesman of the Hedge Fund Association, an
international non-profit organization that promotes the understanding and development of the hedge fund
industry. With over 20 years of experience, Mitch has executed campaigns for hedge funds, political and economic
leaders, service providers, luminaries, conference organizers, charitable organizations and local, national and
global hedge fund groups.